Profit for Creatives

📔 BUILD DIARY

We're building in the open. Every week, a quick update on what's new, what's working, and what we're wrestling with.

Week of 27 June 2026

Landing page in a day? Challenge accepted.

This week I finished Rob Walling's The SaaS Playbook, and one thing stuck: build in public. Stop hiding. Share the process. Let people in.

So I blocked out a Saturday and decided to just go for it — get this landing page live in one day.

The trick? Having the plan done before touching Lovable. I'd already spent time with Claude mapping out every section — the copy, the wireframe, the build spec, the feature drip schedule, all of it. When you hand AI a clear, detailed brief, it moves fast. When you wing it, you burn credits and get frustrated. (Learned that one the hard way with the app build.)

Once the spec was ready, I jumped into Lovable and started prompting. The first pass took the most creative direction — the brand guidelines got it most of the way there, but there's a level of nuance that still needs a designer's instinct. Breathing space, visual flow, making sure the UI is intuitive, guiding the user to where you actually want them to click and engage. But once it clicked into what I was after, the rest flowed quickly.

Did I get it all done in one day? Almost. Got the majority live by Saturday evening — site up, signup form working, feature section ready, build diary template in place. Then spent maybe another three hours during the week doing final tweaks, tightening copy, and fussing over details. (Designer brain — you know how it goes.)

There's always more you could do. But I keep reminding myself: done is better than perfect. Thanks for that one, Sheryl Sandberg. 💪

What's happening this week

Tomorrow I'm heading to Creative T — The AI Edition, a brunch event for women in the creative industry, hosted by Silver Hare Creative. I'll be on the panel talking about how I'm using AI to build Profit for Creatives — the wins, the fails, the lessons. What I'm most looking forward to is hearing how other creatives are navigating this moment. Not just the tools, but the feelings — the excitement, the uncertainty, the "is this going to replace me?" question that everyone's thinking but not always saying out loud. If you're there, come say hi. And if you want to see what we're building, well — you're already here. 🙌

Get tickets for Creative T →